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At A Fresh Day Co., we’re committed to crafting high-performing combinations of ingredients in every formula. Each natural and synthetic ingredient is meticulously researched by our R&D team and sustainably sourced from trusted partners around the world. If it doesn’t meet our standards for exceptional quality and proven effectiveness, it simply doesn’t make the cut.

Harmonizing the

Power of Nature with Science

We ensure your hair and scalp receive the exceptional care they deserve.

Explore our thoughtfully curated ingredient list to discover what sets us apart.

Our Ingredient Index

Every HAIRday formula is thoughtfully formulated with a unique blend of safe and sustainable ingredients.

Our commitment to quality means carefully selecting ingredients that meet rigorous safety standards, ensuring our products are as safe as they are effective.

To prioritise transparency, we have included the EWG scores for each ingredient and we are so proud to say the vast majority score come in at 1. Like PSLE, a lower score is always our goal!

1-2: High safety 3-6: Moderate safety 7-10: Low safety N/A: Not yet rated

At A Fresh Day Co., we prioritize natural ingredients whenever possible. However, we may include synthetic ingredients thoughtfully, either to support sustainability efforts, enhance efficacy, or deliver unique benefits that natural ingredients cannot provide.

Alcohol Denat

Known for: Solvent, promotes penetration
Can be found in: Hair Shield Scalp Treatment

Alcohol Denat, or denatured alcohol, is commonly used in shampoos for its ability to help ingredients penetrate the hair and scalp more effectively. It acts as a solvent, helping to dissolve and blend active ingredients in the formula. Alcohol Denat also has a quick-drying effect, giving shampoos a lightweight feel and preventing the product from feeling greasy or heavy. While it can be drying in high concentrations, in small amounts, it can help balance the formula, leaving hair feeling refreshed and clean without residue.
EWG Score: 1
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Allantoin

Known for: Conditions, improves scalp health
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

A soothing and skin-conditioning agent known for its ability to calm irritation and promote healing. It helps to soothe the scalp, reducing redness and discomfort. It can aid in improving scalp health by promoting cell regeneration, which may contribute to healthier hair growth. Its gentle properties make it suitable for all skin types, especially sensitive or irritated scalps, helping to leave the hair feeling soft and the scalp feeling comfortable.
EWG Score: 1
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Amodimethicone

Known for: Conditions, smooths
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Amodimethicone is a silicone known for its ability to smooth and condition hair without causing buildup. It forms a lightweight, protective layer on the hair shaft, reducing frizz, enhancing shine, and improving manageability. Unlike other silicones, Amodimethicone is easily removed with regular washing, preventing accumulation and ensuring long-lasting smoothness without residue.
EWG Score: 1-2
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Argania Spinosa (Argan) Oil

Known for: Nourishes, add shines
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Rich in essential fatty acids, antioxidants, and vitamin E, is renowned for its ability to nourish and hydrate both hair and scalp. It helps to moisturize, soften, and add shine to hair while improving elasticity and reducing frizz. Known for its soothing properties, argan oil can also promote a healthy scalp by addressing dryness and irritation. Regular use of argan oil in shampoo leaves hair feeling smooth, nourished, and looking healthy, making it especially beneficial for dry or damaged hair.
EWG Score: 1
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Bambusa (Bamboo) Vulgaris Extract

Known for: Nourishes, protects, add shines
Can be found in: Refreshing Mousse Scalp Shampoo

Rich in silica, bamboo extract strengthens hair, enhances elasticity, and reduces breakage, promoting healthier, shinier strands. Its antioxidants combat free radicals, supporting a healthy scalp. With soothing and hydrating properties, it nourishes and protects, making it a versatile and valuable ingredient in personal care products.
EWG Score: 1
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Butylene Glycol

Known for: Humectant, Moisturises, conditions, enhance penetration of actives
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

A multi-functional ingredient that hydrates skin and hair by drawing in moisture and preventing dryness. As a solvent, it ensures even distribution of other ingredients, contributing to a smooth product texture. It can also enhance the penetration of active ingredients and has a lightweight feel suitable for various product types.
EWG Score: 1
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Camellia Sinensis Leaf (Green Tea) Extract

Known for: Antioxidants, controls excess oil, promoteshair growth, reduce hair loss
Can be found in: Hair Shield Scalp Treatment

Green Tea Extract, is rich in antioxidants that protect the scalp and hair from environmental damage. It soothes irritation, reduces inflammation, and helps control excess oil on the scalp. Green Tea Extract also stimulates hair follicles, promoting healthy growth, and strengthens hair, reducing breakage. With its nourishing and protective benefits, it supports overall scalp health and vibrant hair.
EWG Score: 1
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Centella Asiatica Extract

Known for: Strengthens, soothes, boosts blood circulation for healthier hair growth
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Known as Gotu Kola, this potent ingredient soothes and restores the scalp.Its antioxidants and amino acids repair and strengthen the skin barrier, while anti-inflammatory properties calm irritation and redness, making it perfect for sensitive scalps.It also boosts circulation for stronger, healthier hair growth.
EWG Score: 1
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Cetrimonium Chloride

Known for: Conditions, detangles
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Cetrimonium Chloride is a gentle, conditioning agent often used in hair and skin care products. It helps to smooth the hair cuticle, reducing frizz and improving manageability, making it easier to detangle hair. Known for its mild, non-irritating properties, it softens and nourishes both hair and skin without weighing them down. It enhances the overall feel and texture of products, leaving hair soft, smooth, and manageable.
EWG Score: 6
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Chamomilla Recutita (Matricaria) Flower Extract

Known for: Soothes, calms sensitive scalp
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

A soothing and calming ingredient with numerous benefits for skin and hair. Rich in antioxidants, it helps protect against environmental damage and promotes a healthy, radiant appearance. Its anti-inflammatory properties make it ideal for sensitive skin, soothing irritation and redness. Chamomile extract helps to condition and add shine to hair, while also promoting scalp health.
EWG Score: 2
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Cocamidopropyl Betaine

Known for: Naturally derived surfactant
Can be found in: Refreshing Mousse Scalp Shampoo

A popular ingredient in personal care products, Cocamidopropyl Betaine is prized for delivering a gentle yet effective cleansing experience. It removes dirt and excess oil without stripping the skin’s natural moisture, making it perfect for daily use. With its light conditioning properties, it leaves both skin and hair feeling soft, smooth, and nourished. An excellent choice for those who value cleanliness without compromising on comfort.
EWG Score: 1-5
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Cocos Nucifera (Coconut) Oil

Known for: Nourishes, moisture balance
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Coconut oil, is known for its deeply nourishing and moisturizing properties. Rich in fatty acids, it helps to hydrate and strengthen hair, preventing dryness and frizz. It also helps protect hair from damage by forming a natural barrier against environmental stressors. Coconut oil supports scalp health by soothing irritation and promoting moisture balance. With regular use, it leaves hair feeling soft, shiny, and revitalized, making it ideal for dry, damaged, or textured hair.
EWG Score: 1
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Ethylhexylglycerin

Known for: Conditions, preservative booster
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Mild, skin-friendly ingredient that acts as a conditioning agent and preservative booster in hair care. It helps to keep the scalp moisturized, while also enhancing the overall texture of the hair, leaving it soft and smooth. Known for its antimicrobial properties, it helps maintain the integrity of the product, preventing the growth of harmful microorganisms. It is gentle, non-irritating, and suitable for all hair types, making it a popular choice for sensitive scalps.
EWG Score: 2
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Glycerin

Known for: Hydration, locks in moisture
Can be found in: Refreshing Mousse Scalp Shampoo

Skincare superstar, offering numerous benefits for various skin needs. As a powerful humectant, it draws moisture to the skin, providing deep and lasting hydration that combats dryness and roughness. This intense hydration softens and smooths skin while strengthening its protective barrier against environmental stressors. Its gentle nature makes it suitable for even sensitive skin, offering a reliable path to healthy, hydrated skin.
EWG Score: 1-2
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Hydrolyzed Keratin

Known for: Strengthens, softens, reduce frizz
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

This ingredient, rich in amino acids, softens and strengthens hair, skin, and nails. Its smaller molecular size allows it to penetrate the hair shaft, strengthening and repairing damage from within. This helps reduce breakage, frizz, and improves elasticity for smoother, more manageable hair. By filling in gaps in the hair cuticle, it also enhances shine and improves the overall texture and appearance of hair, leaving it looking healthier and more vibrant.
EWG Score: 1
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Menthol

Known for: Cooling sensation, improves blood circulation, promotes itch relief
Can be found in: Hair Shield Scalp Treatment

Known for its cooling and refreshing properties. It helps to invigorate the scalp, improving circulation and promoting a healthy environment for hair growth. Menthol also alleviates scalp irritation and dryness, offering relief from itchiness. Its natural antiseptic properties help cleanse the scalp, while its refreshing effect leaves hair feeling revitalized and fresh. Ideal for boosting scalp health.
EWG Score: 3
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Menthyl Lactate

Known for: Cooling sensation, improves blood circulation, promote hair growth
Can be found in: Hair Shield Scalp Treatment

A milder, skin-friendly alternative to menthol, providing a soothing, cooling effect on the scalp without irritation. It helps alleviate scalp discomfort, such as itchiness and dryness, while promoting a refreshed feeling. Known for its ability to improve circulation, Menthyl Lactate supports a healthy scalp environment, encouraging hair growth. Its gentle cooling properties make it an ideal choice for sensitive scalps, offering a calming and invigorating experience with every use.
EWG Score: 2-5
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Panthenol

Known for: Hydration, soothes irritation
Can be found in: Refreshing Mousse Scalp Shampoo

A form of vitamin B5, is a prominent skincare ingredient valued for its hydrating and soothing properties. As both a humectant and emollient, it draws in and locks in moisture, softening skin and relieving dryness and irritation. This also supports a healthy skin barrier against environmental stressors, making it ideal for sensitive skin and a popular choice in after-sun and burn treatments.
EWG Score: 1
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Parfum (Tangerine)

Known for: Fragrance
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Parfum, or fragrance, is used to provide a pleasant scent that enhances the overall sensory experience. It can be made from a blend of natural essential oils or synthetic aroma chemicals. The right fragrance can leave hair smelling fresh and invigorating, adding to the feeling of cleanliness. It also helps mask any natural odours of raw ingredients used, providing an enjoyable finish to your hair care routine.
EWG Score: 8
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Phenoxyethanol

Known for: Preservative
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

A common preservative used in cosmetics and personal care products to prevent microbial growth, ensuring product safety and longevity. Globally approved, it's used in various products from skincare to toiletries. While concerns exist about very high concentrations, it's considered safe for cosmetic use at typical low concentrations (usually below 1%).
EWG Score: 2-4
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Polygonum Cuspidatum Root Extract

Known for: Anti-inflammatory, reduces greying of hair, supports hair growth
Can be found in: Hair Shield Scalp Treatment

Derived from Japanese Knotweed, this ingredient is rich in antioxidants and has anti-inflammatory properties. It helps protect the scalp, soothe irritation, and promote a healthy scalp. Known for its ability to reduce greying, it stimulates melanin production, leading to the natural darkening of hair. It supports stronger hair growth and helps keep the scalp and hair hydrated, preventing dryness and flakiness. This extract leaves hair looking vibrant, nourished, and healthier overall.
EWG Score: 1
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Polyquatermium-22

Known for: Conditions, smooths, detangles
Can be found in: Hair Shield Scalp Treatment

Conditioning agent that helps to improve the texture and manageability of hair. It forms a lightweight, protective layer on the hair shaft, reducing static and frizz, and enhancing smoothness. This ingredient also helps to detangle hair, making it easier to comb and style. By providing moisture and protection without weighing the hair down, Polyquaternium-22 leaves hair feeling soft, smooth, and healthy-looking. It’s ideal for all hair types, especially those prone to frizz or dryness.
EWG Score: 1
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Polysorbate 20

Known for: Gentle emulsifier
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Gentle emulsifier used in cosmetics and personal care products to blend oil and water-based ingredients, preventing them from separating. This creates smooth, consistent formulations and helps distribute ingredients evenly. It also acts as a solubilizer, helping to dissolve certain ingredients, like fragrances and essential oils, in water-based products.
EWG Score: 1-2
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Scutellaria Baicalensis Root (Baikal Skullcap) Extract

Known for: Antioxidants, improves scalp health and circulation, reduces hair loss
Can be found in: Hair Shield Scalp Treatment

Derived from the Baikal Skullcap plant, is known for its powerful antioxidant and anti-inflammatory properties. It helps to soothe the scalp, reduce irritation, and support overall scalp health. This extract also promotes hair strength and growth by stimulating the hair follicles and improving circulation. Rich in flavonoids, it helps protect the scalp from environmental damage, while its calming effect reduces redness and inflammation leading to healthier, more resilient hair.
EWG Score: 1
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Silicone Quaternium-17

Known for: Softness, add shines, detangles
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Silicone Quaternium-17 is a water-dispersible conditioning silicone that provides multiple benefits for all hair types and can be washed out of hair without causing build up. It forms a lightweight protective film, smoothing the cuticle, reducing frizz, and enhancing manageability. It also adds shine and softness without weighing hair down, while offering some heat protection.
EWG Score: 1
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Sodium Olefin Alpha Sulfonate

Known for: Gentle yet effective surfactant
Can be found in: Refreshing Mousse Scalp Shampoo

Despite its name, Sodium Olefin Alpha Sulfonate is not a sulphate. It is generally milder and less irritating to the skin and hair compared to traditional sulfates, making it less likely to strip away natural oils. This gentleness, combined with its effective cleansing properties, makes it a popular choice in shampoos, body washes, and various cleaning formulations. Its suitability for sensitive skin and hair types further highlights its value in creating gentle yet effective products.
EWG Score: 1
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Sodium Pyrrolidone Carboxylate

Known for: Humectant, smoothes, softens
Can be found in: Hair Shield Scalp Treatment

Retain moisture in the hair, keeping it hydrated and preventing dryness. It enhances the smoothness and softness of hair, improving manageability. By boosting the performance of other ingredients, it helps maintain a balanced scalp and contributes to healthier, more nourished hair. This ingredient is ideal for reducing frizz and promoting overall hair hydration and vitality.
EWG Score: 1
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Trideceth-5

Known for: Emulsifier
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Similar to Trideceth-7, Trideceth-5 is a synthetic surfactant and emulsifier used in cosmetics to blend oil and water, creating stable and consistent formulations. It also functions as a cleansing agent, removing dirt and oil from skin and hair. It's suitable for sensitive skin and can be found in shampoos, conditioners, and other skincare products, where it contributes to a balanced, pleasant application experience.
EWG Score: 1-2
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Trideceth-7

Known for: Emulsifier
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Trideceth-7 is a synthetic surfactant and emulsifier used in cosmetics to blend oil and water, creating stable and consistent formulations. It also functions as a cleansing agent, removing dirt and oil from skin and hair. While synthetically derived, the manufacturing process removes potentially harmful byproducts, and it's considered safe for cosmetic use at typical concentrations.
EWG Score: 1-2
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Trideceth-12

Known for: Emulsifier, prevent buildup
Can be found in: Refreshing Mousse Scalp Shampoo, Hair Shield Scalp Treatment

Trideceth-12 is a synthetic surfactant and emulsifier used in cosmetics to blend oil and water, creating stable and consistent formulations. It's also known to help prevent silicone buildup in hair, a common concern with some hair care products. While synthetically derived, the manufacturing process removes potentially harmful byproducts, and it's considered safe for cosmetic use at typical concentrations.
EWG Score: 1-2
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